|
sponsor proposal | ||||||||||||
|
Super Stock Introduction Proposal Why Join Our Team Numbers Sponsor Levels
Media SECTION 4
|
INTRODUCTION
Today, more than ever, motor sports offers one of the most unique and effective opportunities to promote and sell products and services. Compared to other programs, motor sports marketing offers diverse demographics, economical promotional programs and a significant return on investment.
Seldom does any other type of event match the excitement generated at a racing event. We transform that excitement into successful marketing and advertising programs to promote your products and services in a positive and welcomed fashion.
Race fans understand that sponsorship is necessary to the continuation of their sport. Therefore, it is perceived as an integral part of racing rather than an unwanted interruption.
This creates a positive buying environment that is rarely duplicated in any other type of promotional activity. You will see, from the information you are about to read, that motorsports marketing goes way beyond the simple benefit of having your company’s name and logo on the side of a racecar. In fact, you will be surprised at just how many opportunities YOUR COMPANY is presented with as a sponsor of Radman Racing.
Within this proposal you will see demonstrations on how your organization can achieve its objectives with a MOTORSPORTS program. You can take advantage of some of the most cost effective advertising available today through exposure, visibility and special promotional and charity programs featuring this race team.
After reviewing this information, we are sure you will want to find out more about this opportunity. The next step is to develop a specific program on your behalf. Our marketing team will contact you to discuss your specific objectives and then develop a program and strategy for your consideration. We look forward to working with your organization and producing results in 2005 and beyond.
At Radman Racing we will partner with YOUR COMPANY to ensure an exceptional return on your investment!
We now have web page design and hosting for your company, So we can build your web site as part of your Sponsor Investment.
Radman Racing has its advertising and marketing strategy in place for the 2005 race season. Team co-sponsors include our driver and team owners, which are local business owners and prominent community figures and Citizen of the Year recipients. These sponsors’ have always been known for their professionalism and quality services. Many of our crew members are also business owners from around the Midwest region.
What does this mean to you? The great thing is that we are all committed to this region and its growth. This ensures your business and products will be heavily promoted. Additionally, we are not only promoting your company – we are representing our own businesses and we care about a positive image for all parties involved. Realizing a bad image would not be good for your company, our companies nor our affiliation with various non-profit organizations like Camp Confidence Learning Center.
We encourage you to visit http://www.campconfidence.com/main.html to find out more about how your company can help these children with learning disabilities to gain confidence in themselves and there own abilities.
Estimates show that approximately 250,000 people, just from track attendance, can view your business and product name via the car graphics. This does not include media, press releases, web page articles or other promotional tools that automatically come along with being successful on the racetrack.
Motor Sports Racing is an established and effective tool for profitable and exciting advertising that reaches valuable targeted consumer market segments. Race fans have proven buying patterns, a greater than normal amount of disposable income and a 74% Brand Loyalty to products and services promoted by racing teams. Companies have found that team sponsorships help increase sales, build brand loyalty, increase profits, and develop “team spirit” in the workplace.
If your business were to select just one promotional tool that would reach multiple markets successfully, Motor Sports would provide the greatest bang for the buck. Business Week, The Wall Street Journal and Advertising Age all stated that Motor Sport Marketing is the advertising wave of the future. Motor racing attracts over 10 billion dollars in advertising money annually. With the combination of large numbers of live spectators and television viewers along with their demonstrated loyalty, Motor Sports is an advertising medium that is hard to beat. The following clips from on-line references and industry-specific trades give an overview of Motor Sports from a marketing perspective: The National Association for Stock Car Auto Racing is one of the largest and fastest growing spectator sports in the US, appealing to all demographics, including women, who make up 40% of its audience." SOURCE: Hoovers On-line A U.S. News & World-Report study found that auto racing is now America’s leading spectator sport. These findings have been reinforced by additional research by Joyce Julius & Associates showing that over 5,000 corporations invested 25% of the total estimated $3.2 billion spent on sports sponsorship in 2001 in motor sports.
Here is your chance to be involved in Auto Racing and gain product loyalty. Unlike most Dirt Track Race Teams that confine themselves to one or maybe two particular tracks, Radman Race Team will attend 70-80 races in 2005, at over 12 different dirt tracks throughout Minnesota, Wisconsin, Wyoming, North Dakota and South Dakota, Seeking out the toughest competition, and maximizing our exposure while running for a National Championship. "More than 150 million Americans are car-racing fans and attend major races, watch races on television and support their favorite drivers at local tracks. Sponsors of stock-car racing believe that if you put a race car down in an empty field, it will probably draw a crowd." SOURCE: Restaurants USA Magazine
The fans who follow the sport and congregate for promotions are "not jes’ good ol’ boys" — 40% are women, 46% hold college degrees and just as many households report income of more than $75,000. The sport of stock-car racing boasts exactly the demographics your business seeks: 64% are married, 54% are aged 25 to 44, and 43% live in households with incomes of a more than $40,000. SOURCE: Business Week
SPONSORSHIP LEVELS
NOTE: Pricing for sponsor level's is different for different types of cars and models. The Dollar figures below Are Average figures for a Typical SUPER STOCK Team, some car classes are more and some are Less. These figures are not set in stone and can be negotiated as long as a sponsor level has not already been Taken by another company.
FULL RIDE: - $20,000 and up.
· Help us choose the car design layout and colors that optimize your business logo on our Hood, Side Panels, Trunk, and Rear panel. Advertising only your business.
· Truck & Trailer will also carry your logo and business name.
· Driver Uniform, Crew uniforms and hats will all display your logo and Business name.
· Full-Page sponsorship advertisement on our web site with a direct link to your official web site.
· You are again listed on our links page as our Primary Sponsor.
· Full Sponsorship acknowledgment both on and off the track. On track acknowledgments are made over the Public Address system during the racing events. Off Track announcements in all media and press releases. All trading cards, apparel, interviews will show and mention your Business name or product.
· Multiple Driver and Car Appearances at your place of business.
· Pit Passes arranged for any selected events requested.
· Charity events. Your company name associated with our charity work.
· Additional promotional programs that are run with your business.
STANDARD: - $4,000 to $20,000
· Our racecar and trailer will sport your Logo or Business name. Several options for on car placement are available. Advertising your business with our team, is a profitable and perhaps the most exciting for m of advertising you’ve encountered.
· Crew uniforms and hats will all display your logo and/or Business name.
· Addition to our Official web site is also included, with a direct link to your official site.
· Media and Press releases acknowledging and thanking you for your sponsorship.
· Announcements at the track over Public Address of your Company’s Sponsorship.
· Pit passes available to selected races.
PARTIAL: - $1,000 to 4,000
This Sponsorship Level is a set donation for Parts and/or Equipment. Smaller weekly, or monthly payment plans are available for small businesses and those of you who are experimenting in the advertising world of motor sports.
· This package lists your business as a sponsor for all our racing events, both on the car and on the trailer, by Large Decals.
· Full sponsorship acknowledgments by our team and driver at the track by Public Address, including media and press releases.
· Your business will be added to our web site and listed as an official sponsor, with a link to your site.
· Race tickets available to selected events.
ASSOCIATE : - $1,000 and below
Don't think you can afford to sponsor? Use the Associate sponsor level to get you Name on our T-shirts, Trading Cards and other Merchandise.
RADMAN RACING takes great pride in keeping our team a reputable and professional race team. Drivers and teams are role models to so many children, young adults and families. RADMAN RACING is committed to endorse and promote your business or product along with our team in a positive light at all times.
Join our team to achieve the results your business deserves, by sponsoring one of the most successful teams in the Midwest.
We understand that everyone at YOUR COMPANY is looking for a positive experience with the sponsorship of a race team. Our goal is to make sure your company has that positive experience. We can help meet your advertising ideals Affordably , generating loyal patrons to your business and maintaining a continued reputation of excellence!
Our marketing team is looking forward to meeting with your designated company representatives to discuss any questions or concerns that they might have about this unique marketing opportunity.
Please feel free to contact us via e-mail or telephone to discuss your current needs in greater detail. Or, simply request a customized proposal specifically for your organization. Custom Proposals contain our race expenses and other information.
RADMAN RACING TEAM
6212 45TH Street Oakdale, MN 55128 (612) 986-5715
| |||||||||||
|
|
This site was last updated 07/26/05 |
